Vikas Pareek

About

I started in analytics consulting for Fortune 500 pharma companies — building algorithms, listening tools, and data systems before the term “AI workflow” existed. Then joined Freshworks as an analyst — spending the first two years on cutting-edge analytics for B2B SaaS at scale, before transitioning into a growth role running 70+ A/B tests on the website and honing my craft in marketing analytics to drive real incremental revenue.

At Atlan, I learned what it means to truly build with AI — not just use it. I built 20+ AI-powered workflows and 40+ dashboards using n8n, Claude Code, Snowflake, and Sigma. That’s where data, GTM strategy, and revenue all collapsed into one function, and I found my footing at that intersection.

Today, as one of a growing group of GTM Engineers in India building AI-native revenue engines, I work at Everstage. My toolkit: Claude Code, trigger.dev, n8n, HubSpot, Snowflake, and GetSales. I love operating where analytics, experimentation, and automation meet real business outcomes — and I have the scar tissue to know what works.

$1.2M

Incremental ARR from CRO program

70+

A/B tests run on freshworks.com

$30M

Annual marketing budget managed

40+

Dashboards & AI workflows built

Work

Career Journey

Apr 2026 — Present

Everstage

GTM Engineer

Now

Building AI-native GTM systems — Claude Code, trigger.dev, n8n, HubSpot — to automate workflows, generate pipeline, and improve GTM execution at scale.
Engineering repeatable revenue systems at the intersection of data, automation, and growth strategy.
Built an AI reply-handling pipeline (n8n, trigger.dev): an LLM classifier sorts outbound replies and drafts responses that go to Slack for human approval before anything is sent.
Shipped GTM AI agents in Slack with evals, so every prompt or model change is tested before it reaches reps.
Built a RAG knowledge base on pgvector that gives reps and agents grounded answers from GTM content.

Jun 2025 — Mar 2026

Atlan

Growth Analytics Lead

2025–2026

Architected the data foundation powering Atlan’s growth engine — unified visibility into pipeline, revenue, and performance metrics across all GTM functions.
Automated GTM reporting via n8n workflows: OKRs, target attainment, campaign metrics — eliminating manual latency in insights.
Developed account scoring, lifecycle classification, and attribution models to prioritise high-value accounts across the growth funnel.

Jul 2023 — Jun 2025

Freshworks

Lead Growth Analyst

2023–2025

Led the Web CRO program: 70+ A/B tests on freshworks.com, driving a 5% lift in lead volumes and $1.2M in incremental ARR.
Achieved a 15% increase in Freshdesk activation rates by analysing user drop-offs and implementing Aha-moment flows.
Owned the $30M inbound marketing budget.

Jul 2022 — Jul 2023

Freshworks

Lead Marketing Analyst

2022–2023

Saved ~$1M in marketing spend through a Marketing Effectiveness model identifying highest-impact touchpoints.
Contributed to quarterly business reviews and board meetings, partnering with sales and finance.

Jan 2021 — Jul 2022

Freshworks

Senior Marketing Analyst

2021–2022

Devised the FY22 pipeline and lead targets for Freshworks’ mid-market business using mathematical models and statistics.

Apr 2018 — Jan 2021

ZoomRx

Associate Consultant – Data Science

2018–2021

Built a Python algorithm for pharma conference planning used by Fortune 500 clients — cut planner generation from 12 hours to 20 minutes.
Designed a social-media listening tool (Elastic Search + Twitter API) to surface real-time KOL activity during pharma conferences.

See project builds →

Career Journey

Shipping in public

Notes from the build