Vikas Pareek GTM Engineer
now · building AI-native GTM @ Everstage

Vikas Pareek

GTM Engineer · Chennai, India · AI-native revenue engines

I build revenue engines — fusing analytics, automation, and AI into systems that scale.

Book a call
GitHub LinkedIn Email
scroll ↓
About

I started in analytics consulting for Fortune 500 pharma companies — building algorithms, listening tools, and data systems before the term “AI workflow” existed. Then joined Freshworks as an analyst — spending the first two years on cutting-edge analytics for B2B SaaS at scale, before transitioning into a growth role running 70+ A/B tests on the website and honing my craft in marketing analytics to drive real incremental revenue.

At Atlan, I learned what it means to truly build with AI — not just use it. I built 20+ AI-powered workflows and 40+ dashboards using n8n, Claude Code, Snowflake, and Sigma. That’s where data, GTM strategy, and revenue all collapsed into one function, and I found my footing at that intersection.

Today, as one of a growing group of GTM Engineers in India building AI-native revenue engines, I work at Everstage. My toolkit: Claude Code, trigger.dev, n8n, HubSpot, and Snowflake. I love operating where analytics, experimentation, and automation meet real business outcomes — and I have the scar tissue to know what works.

$1.2M
Incremental ARR from CRO program
70+
A/B tests run on freshworks.com
$30M
Annual marketing budget managed
40+
Dashboards & AI workflows built
Work

Career Journey

Apr 2026 — Present
Everstage
GTM Engineer
Now
  • Building AI-native GTM systems — Claude Code, trigger.dev, n8n, HubSpot — to automate workflows, generate pipeline, and improve GTM execution at scale.
  • Engineering repeatable revenue systems at the intersection of data, automation, and growth strategy.
Jun 2025 — Mar 2026
Atlan
Growth Analytics Lead
2025–2026
  • Architected the data foundation powering Atlan’s growth engine — unified visibility into pipeline, revenue, and performance metrics across all GTM functions.
  • Automated GTM reporting via n8n workflows: OKRs, target attainment, campaign metrics — eliminating manual latency in insights.
  • Developed account scoring, lifecycle classification, and attribution models to prioritise high-value accounts across the growth funnel.
Jan 2021 — Jun 2025
Freshworks
Lead Growth Analyst → Lead Marketing Analyst
2021–2025
  • Led the Web CRO program: 70+ A/B tests on freshworks.com, driving a 5% lift in lead volumes and $1.2M in incremental ARR.
  • Achieved a 15% increase in Freshdesk activation rates by analysing user drop-offs and implementing Aha-moment flows.
  • Owned the $30M inbound marketing budget; saved ~$1M through a Marketing Effectiveness model identifying highest-impact touchpoints.
Apr 2018 — Dec 2020
ZoomRx
Associate Consultant, Data Science
2018–2020
  • Built a Python algorithm for pharma conference planning used by Fortune 500 clients — cut planner generation from 12 hours to 20 minutes.
  • Designed a social-media listening tool (Elastic Search + Twitter API) to surface real-time KOL activity during pharma conferences.
See project builds →
Skills & Tools
AI & Automation
Claude Coden8ntrigger.devMCPsNooksHermesApple Shortcuts
Data & Analytics
SQLSnowflakePower BIPythonGoogle AnalyticsElastic Search
GTM & Growth
HubSpotOptimizelyContentsquareFreshworks CRMAllocadiaA/B TestingAttribution Modelling
GitHub

Shipping in public

Writing

Notes from the build

All writing →